[BIZ TIPS] Protecting Your Brand & Why Trust is a Must with Your Audience

There’s a lot of talk around “any publicity is good publicity.”

It’s this whole idea that getting your name into as many ears and in front of as many eyes as possible is all that matters, and or some, that might be the right fit.

But I would argue otherwise.

YOUR BRAND IS EVERYTHING, BECAUSE YOUR BRAND IS YOU.

...

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We Are Not Our Social Media Handles with Hafsa Rana of Happily Hafsa

I have the most beautiful human to introduce to you today, and I get a huge smile on my face every time I even think of her.

Hafsa Rana and I met in LA at a business conference a few months ago, and I absolutely fell in love with the joy and positivity she radiates everywhere she goes.

Hafsa is writer, content creation strategist and runs a...

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[BIZ TIPS] Re-Purpose That Sh*t: Stop Being a Content Machine

So you’re on the hamster wheel of content creation and you’re exhausted.

BEEN THERE. ‍‍‍

It feels like a struggle to come up with every new post, and as soon as you come up with one, it’s time to make the next one. You always feel behind, it feels impossible to get caught up or even consider the idea of getting...

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Vulnerability As A Commodity: Where’s the Line?

I’m noticing a trend in the online space where vulnerability is the new “it” factor and at times, seems like it’s being treated as a commodity to be traded in exchange for likes, download numbers and increased publicity.

Listen, vulnerability is a beautiful thing. It brings us closer together, creates deeper connections...

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[BIZ TIPS] The Algorithm is Working FOR You: Social Media 101

Sometimes we love to hate on social media, but don’t ever forget that it’s an incredible free tool that allows us to spread our message and build trust and engagement at the same time.

Today we’re going over some of the basics of how to use social media, what you can do to maximize it and use it to your advantage, and why you...

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[BIZ TIPS] Is Podcasting Really the New Blogging?

Welcome to the first of the brand new Saturday episodes that will be covering all things related to podcasting, how to launch your own, and running an online business!

I get so many questions about these topics and have wanted to add in these extra episodes for over a full year, but the timing wasn’t right. I’m thrilled to finally...

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